Thursday 15 December 2011

Celebratories love this Australian fashion designer

By Charlotte Henry


The label Finders Keepers clothing was conceived in 2009 and aims to fill an opening in the market by making cost-effective but on-trend clothing for young fashion experts. The label has quickly turned into a fave amongst the style set and can be discovered in over 250 stores across Australia, New Zealand, and more recently the US and UK. Many A-list celebs have been seen wearing Finders Keepers including Kourtney Kardashian, Giuliana Rancic and Nikki Hilton which creates fast cult followings for the label.

The present collection features exclusive prints in playsuits, capes, skirts and the label's trademark party dresses. The Finders Keepers client is young, fashion conscious and with her very own unique signature style. She desires to stand alone from the group by being seen in edgy apparel in exclusive prints and colours.

Part of the success of Finders Keepers The Label is the label's fast turnaround in manufacturing which results in monthly ranges across the fashion calendar. The quality of the fabrication has improved significantly in the last twelve months since the Finders Keepers label has been launched onto the global scene, and this is only set to boost with the label being stocked in online powerhouses ASOS, Nasty Gal, Shopbop and RunwayScout.

The early range which is still in-stores consisted of unique lace-detailed shorts in ivory and beige partnered with white flirty blouses. The shorts were a triumph among the style-set who recognised the instant edge to these shorts at a fair price point. Finders Keepers Clothing'ssignature dresses were also well liked by customers, including the Starstruck dress in fuchsia which features cut-out frill detail shoulders and a cut-out on the back. The designs fuse style and edge in a laudable way.

The label is also popular for its romper suits, and the La Di Da Play-suit was a massive hit amongst women who frequent summer music concerts and team the romper suit with a bandeau underneath. Future ranges of the label will feature signature cut-outs, additional lace, pleated detailing and sheer fabrics.




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